Navigating the integrated digital marketplace for our clients.

Marketing and sales now happen with technology’s pull – and at technology’s pace. We call this the integrated digital marketplace, and understanding it is a requirement for any company intending to win in today’s business environment. Balto leads clients across these territories to success.

Case Studies

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Monetizing Cloud Computing: Marketing and Sales 2.0
July 14, 2009

Client:
Web Services Company

Scope of Work:
Competitive positioning, marketing strategy, sales strategy

Results:

Clearly identified unique selling position for premium offering

Executed non-traditional marketing campaign

Identified new business by targeting executive-level and influencer segments

Developed a sales channel program
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Sales Teaming: Allows You to Do What You Do Best
January 15, 2009

Client:
Professional Services Firm

Scope:
Sales strategy, outsourced sales force, sales training for "non-traditional" sales resources, sales reporting

Results (in the first 6 months):

Uncovered over $3M in new services opportunities

Delivered over $1M in new business signings

Touched more than 1,000 new prospects

Brokered more than 50 C-level introductory meetings (25% with Fortune 500's)

Exceeded all goals set forth by the client
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Telling Your Story to New and Untapped Markets
March 14, 2008

Client:
Food industry manufacturer

Scope of Work:
Market research, market planning, competitive positioning, brand strategy, targeted digital strategy

Results:

Clearly identified lifestyle segments and vendor partners

Identified new profit centers

Developed unique brand story and position

Improved sales by exploring new profit centers

Every organization must be prepared to abandon everything it does to survive in the future.

Peter Drucker
In the wind: What's new today
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