Navigating the integrated digital marketplace for our clients.

Marketing and sales now happen with technology’s pull – and at technology’s pace. We call this the integrated digital marketplace, and understanding it is a requirement for any company intending to win in today’s business environment. Balto leads clients across these territories to success.

Case Studies

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Sales Teaming: Do What You Do Best
January 15, 2008

Client:
Professional Services Firm

Work: Sales strategy, outsourced sales force, sales training for "non-traditional" sales resources, sales reporting

Results: Increased brand awareness, increased executive-level client meetings, $500K+ in new opportunities and new business signings within 60 days of initial engagement
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Beyond the 4 P's: Blazing a New Trail for Marketing
January 14, 2008

Client:
Food industry manufacturer

Work: Market research, market planning, competitive positioning, brand strategy, targeted digital strategy

Results: Clearly identified lifestyle segments and vendor partners, identified new profit centers, improved brand message and recognition, improved sales and profits
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Negotiating Enterprise Software Contracts
January 9, 2008

Client:
Professional Services Firm

Work: Software licenses audit, contract reviews, negotiation training and support

Results: Over 30% savings on enterprise software license costs, improved vendor relations/satisfaction

Every organization must be prepared to abandon everything it does to survive in the future.

Peter Drucker
In the wind: What's new today
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