Navigating the integrated digital marketplace for our clients.

Marketing and sales now happen with technology’s pull – and at technology’s pace. We call this the integrated digital marketplace, and understanding it is a requirement for any company intending to win in today’s business environment. Balto leads clients across these territories to success.

Case Studies

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Monetizing Cloud Computing: Marketing and Sales 2.0
July 14, 2009

Client:
Web Services Company

Scope of Work:
Competitive positioning, marketing strategy, sales strategy

Results:

Clearly identified unique selling position for premium offering

Executed non-traditional marketing campaign

Identified new business by targeting executive-level and influencer segments

Developed a sales channel program
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Sales Teaming: Allows You to Do What You Do Best
January 15, 2009

Client:
Professional Services Firm

Scope:
Sales strategy, outsourced sales force, sales training for "non-traditional" sales resources, sales reporting

Results (in the first 6 months):

Uncovered over $3M in new services opportunities

Delivered over $1M in new business signings

Touched more than 1,000 new prospects

Brokered more than 50 C-level introductory meetings (25% with Fortune 500's)

Exceeded all goals set forth by the client
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Telling Your Story to New and Untapped Markets
March 14, 2008

Client:
Food industry manufacturer

Scope of Work:
Market research, market planning, competitive positioning, brand strategy, targeted digital strategy

Results:

Clearly identified lifestyle segments and vendor partners

Identified new profit centers

Developed unique brand story and position

Improved sales by exploring new profit centers