New Media
Who knew what would come from two inventions in the 1830s: the daguerreotype and the analytical engine? These were the origins of the convergence of media and computing, and today their combination is driving powerful, disruptive changes across industries and around the world. The very definition of marketing is changing along the way – with citizens creating, consuming, controlling and distributing more than ever before.
Balto's Views
Balto's News
 January 30, 2008 Through March 31st 2008, Balto is offering a complimentary two day consulting engagement to new clients who wish to review the health of their current sales organization. To participate in the program or to learn more, please email salescheckup@baltollc.com |
 January 21, 2008 This month Balto is proud to announce the opening of our new West Coast regional office in lovely San Francisco, California. A city known for it's rich culture, creativity, and technological innovation, San Francisco seemed the perfect home for our "left coast" office. 680 Mission Street |
 January 19, 2008 For a limited time, clients who engage Balto for Brand Strategy and Management consulting services valued at $25,000 or more are eligible for 20 hours of complimentary market research (an estimated $2,000 savings). |
Far Edge of the Territory
Balto's Blogspot
Many clients often ask what articles, books and reports we find most interesting. Here are just a few of the items on my current reading list:
1. Small Giants: Companies That Choose to Be Great Instead of Big (Bo Burlingham)
2. Value of Outsourcing Sales and Marketing: A Study of the Prevalence and use of Sales and Marketing Agencies by Consumer Packaged Goods Companies (Atul Parvatiyar, Ph.D., Naveen Donthu, Ph.D., Thomas W. Gruen, Ph.D., Vijay Kasi, and Brad Kesel)
3. How immersive technology can revitalize the shopping experience (IBM Executive Brief)
Does being a member of the Democratic, Republican, Independent or Green party really mean anything anymore? Some argue that voting along these branded party lines is an outdated notion--what do you think?
