New Media
Who knew what would come from two inventions in the 1830s: the daguerreotype and the analytical engine? These were the origins of the convergence of media and computing, and today their combination is driving powerful, disruptive changes across industries and around the world. The very definition of marketing is changing along the way – with citizens creating, consuming, controlling and distributing more than ever before.
Balto's Views
Balto's News
.jpg "small_business_image(2).jpg") November 24, 2008 We recognize that entrepreneurs and small business owners are critical to an economic turnaround in the months and years ahead. With tightening credit requirements and increased taxation, these small and medium businesses will face more financial adversity than ever before. To lessen the financial blow to this critical segment of our economy, and to assist them in remaining competitive with their marketing and sales efforts, Balto is offering discounted consulting services to new clients who meet our SMB criteria. |
 November 24, 2008 Brands like Apple, Nike and Porsche have cult-like followings for a reason. They have learned how to connect with their consumers in meaningful ways, both on and off-line. This type of customer engagement allows a brand to come to terms with ever-changing social, technological and market developments, but it requires a marketing and sales strategy that are in lock-step with one another. Reaching the right customer segments and engaging them in meaningful ways with your brand, is at the core of what Balto offers our clients. |
 January 21, 2008 This month Balto is proud to announce the opening of our new West Coast regional office in lovely San Francisco, California. A city known for it's rich culture, creativity, and technological innovation, San Francisco seemed the perfect home for our "left coast" office. 680 Mission Street |
Far Edge of the Territory
Many clients often ask what articles, books and reports we find most interesting. Here are just a few of the items on my current reading list:
1. Small Giants: Companies That Choose to Be Great Instead of Big (Bo Burlingham)
2. Value of Outsourcing Sales and Marketing: A Study of the Prevalence and use of Sales and Marketing Agencies by Consumer Packaged Goods Companies (Atul Parvatiyar, Ph.D., Naveen Donthu, Ph.D., Thomas W. Gruen, Ph.D., Vijay Kasi, and Brad Kesel)
3. How immersive technology can revitalize the shopping experience (IBM Executive Brief)
