What are you reading?

Submitted by Greg Young on Mon, 01/14/2008 - 22:35.

Many clients often ask what articles, books and reports we find most interesting. Here are just a few of the items on my current reading list:

1. Small Giants: Companies That Choose to Be Great Instead of Big (Bo Burlingham)

2. Value of Outsourcing Sales and Marketing: A Study of the Prevalence and use of Sales and Marketing Agencies by Consumer Packaged Goods Companies (Atul Parvatiyar, Ph.D., Naveen Donthu, Ph.D., Thomas W. Gruen, Ph.D., Vijay Kasi, and Brad Kesel)

3. How immersive technology can revitalize the shopping experience (IBM Executive Brief)

4. Borat: Touristic Guidings to Minor Nation of U.S. and A. and Touristic Guidings to Glorious Nation of Kazakhstan (Borat Sagdiyev)

5. Unbound Edition: Meaningful Dialogue (www.unboundedition.com)

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